INTRO: Google Adsense in one of the easiest ways to make money online, but it is often times difficult to secure approval for the programme. Google has in place a lot of conditionalities which a publisher must meet in order to join the community. Those conditionalities are the Google Adsense Terms and Conditions, and Programme Policies. Very popular among the publishers, they range from laws against piracy, through morally questionable contents to unethical traffic sources.
But it surprises many publishers that after painstaking efforts in observing the rules, Google still deny them permission into Google Ads publishing community. From careful study and frustrating experience, we have been able to identify "unusual" reasons for the rejection of Google Adsense application as listed below.
The possible reasons for the denial of approval to Your Adsense application are:
1. The Use of Google Sample Templates: I found this out by experience. Adsense applications could be denied due to being too basic with your website. I had made conscious efforts in observing Google Adsense Programme Policies, but I did not know that using the sample templates on Blogger runs foul to the Policy on Design in the Programme Policies. I made all the designs possible on the sample template but little did I know that Google was not impressed. They kept giving me one reason or another for the rejection but did not specifically mention "the sample template." I scaled through the hurdle when I noticed a blog that looked quite professional while it still ran on Blogspot. I checked online on how to look like that and I found different beautiful free blog templates (from New Blogger Themes) which I quickly learnt how to upload and edit (I have knack for technicalities). I then reapplied and Google promptly accepted my website. They indeed need a professional looking website worthy of their ad banners.
2. Absence of Popular Posts Widget on Your Website: You may not believe this but it is true. Google looks out for this widget as a feature of your website. They will scarcely give your application an approval without the widget. Popular Posts widget makes google job of checking your website for policy compliance simple. This widget will chronicle the most viewed posts on your website. You will agree with me that sex-related posts are often popular and will top the list of popular posts on your website. Google will find out the nature of the content on your website at a glance just by looking at the widget. Experience taught me a lot.
3. Presence of Elipsis in Words Written in the Blog: Elipsis is a mark or series of marks ( ... or * * * , for example) says thefreedictionary.com, used in writing or printing to indicate an omission, especially of letters or words. Elipsis is mostly employed not necessarily for economy of space but for respecting the sensibility of the reader. That is why it is common to see something like f**k, s3x, p*n!s, etc in many blog contents.
Google hates them. The caveat is, if you can't say it, don't write it.
4. Absence of Sitemap: Websites without map can hardly be granted an Adsense approval. Sitemap is not that you should be a cartographer, no, it is the act making all the content of your website reachable from a link on your homepage. It is called "Navigation." Google needs it for a better user experience. You can use Pages or Labels widgets on Blogger to achieve this if you operate on the platform.
5. Absence of the Blogger's Brief Information: Google needs the blogger to tell the audience about his or herself in order to solve trust issues. The blogger is required to publish his name, picture and contact such as email address. In other words, the blogger must not be faceless. The "About Me" widget on Blogger solves this issue for those on the platform.
6. Absence of Website Policies: These include the Disclaimer, and Privacy/Cookies Policies.
Your website must feature these policies for it to be approved for Adsense. Your reader must be intimated on how the data you collect about them are utilized; and how much the responsibility you pledge to undertake in their use of your website. Google is interested in those policies not just because you are their partner but also because they are interested in protecting the citizens of the cyberworld. Furthermore, it should be remembered that Google has been embroiled in controversy over the use of cookies which assists their ads service. Google expects all their partners to make it brazen that they use cookies and the user could choose to accept, or decline by not visiting the website. You don't need an attorney or special skill to write this policies. You can copy it online and make amends where necessary to fit your website.
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