The increasing popularity of vaping among Nigerian youths has sparked significant interest among researchers, public health advocates, and policymakers. Though vaping is relatively new in Nigeria compared to other parts of the world, its rapid adoption has been driven by several interrelated factors, ranging from global marketing strategies to cultural shifts within the country. This article explores the reasons behind this growing trend and its implications for society. A major driver of vaping in Nigeria is the influence of advertising. International vaping companies employ aggressive marketing strategies that highlight e-cigarettes as modern, trendy, and safer alternatives to traditional cigarettes. These advertisements are often designed to appeal to younger audiences by featuring vibrant colors, sleek designs, and relatable influencers. In the Nigerian context, these messages are amplified through social media platforms such as Instagram, TikTok, and YouTube, where young people...
...so, why ask why?